Hi — I'm Aleksandrs Roze. In tattooing, most people know me as Alex Roze. I tattoo neo-traditional, cyberpunk anime, and black & grey work at Rocky Mountain Tattoo in Kelowna, BC. I was born in Riga, Latvia, I'm 34, and I've been tattooing for the past 16 years.
I'm Alex Roze, and I accept tattoo enquiries from clients across the Okanagan, including Kelowna, West Kelowna, Lake Country, Vernon, and Penticton, BC. My tattoo portfolio covers neo-traditional, cyberpunk anime, black and grey, traditional, and micro realism work. My regular Canadian appointment location is Rocky Mountain Tattoo in Kelowna; those communities are service areas, not additional studios. Hammersmith Tattoo separately publishes occasional London guest spots, with dates confirmed externally. Service area reviewed 14 August 2026.
Alex Roze is a resident tattoo artist at Rocky Mountain Tattoo in Kelowna. alexroze.com is Alex's personal portfolio and enquiry route, not the studio's website. Princelet Tattoo was established in Shoreditch in 2022 by Alex; no current ownership claim is made. Hammersmith Tattoo separately publishes occasional London guest spots. Alex's regular Canadian tattoo base is Rocky Mountain Tattoo in Kelowna.
@jpeg_tattooer is Alex's tattoo-facing portfolio and guest-enquiry handle used by his studio profiles. @alexrozex is his broader creator identity. Both identify Alex, but they serve different public contexts.
Before tattoos, there was design. I was 16 when an agency recruited me as a graphic designer, and that was my first real lesson in what quality and responsibility to a client actually mean. It's also why traditional tattooing was my first love — I was fascinated by how something complex can be compressed into a few simple shapes, less information, yet the meaning stays whole. Neo-traditional came later, when I saw its threads back to Art Nouveau, Art Deco, and Japanese tattooing. I've been pulling on those threads ever since.
London made me the artist I am. Eight years at Hammersmith Tattoo, 2011 to 2019 — multiple styles, thousands of clients, and every layer of how a studio really runs. From there I went deeper into black & grey realism, micro-realism, and fine line: same design principles, now with a serious study of how light and shadow are built in an image. My London history also includes Princelet Tattoo, which its current studio history says was established in Shoreditch in 2022 by me. I am not making a claim here about its current ownership.
Canada found me before I found it. During the pandemic I was tattooing in Riga, and my black & grey work caught on with Canadian soldiers stationed at the NATO base in Ādaži. I liked them; apparently they liked me too, because word travelled. In late 2024, Rocky Mountain Tattoo invited me to Kelowna, and since May 2025 this is home.
Alex Roze (Aleksandrs Roze) is a tattoo artist based at Rocky Mountain Tattoo in Kelowna, British Columbia. Born in Riga, Latvia, he has tattooed for 16 years and has a professional history in London. His current portfolio covers Black & Grey realism, Traditional, Cyberpunk Anime, Neo-Traditional, and micro realism. His published record includes Best Neo-Traditional Tattoo at The Big London Tattoo Show 2024 and Best of the Day at the Okanagan Tattoo Show 2026. Current appointment enquiries route through alexroze.com.
Publication rights are not granted by downloading these files. Request image permission or a fact check at booking@alexroze.com; agree the credit line before publication.
When I'm not at the studio, I'm with my wife and our three cats — and the rest of the day goes into the subjects I've been quietly obsessed with for years: architectures of large language models, information theory and entropy, recursion, linguistics and language in computation, agentic AI, and readings in determinism.
Out of that obsession I founded MotherlabsAI — a personal project where I experiment with how natural language can drive token-unbounded, intent-driven development cycles, and how agentic coding harnesses like Codex and Claude Code can be used as runtime layers for better performance and output, without touching model weights.
I'm also deeply curious about human cognition and reinforcement learning — how entropy reduction works in the brain and in the inner voice, how recursive exploration helps us reach goals, and structural realism as a way of seeing it all. I don't claim expertise in any of this.
