Neo-Traditional
Bold traditional outlines with a wider palette, painterly depth, and expanded subjects such as animals, flowers, and mythical figures. Alex won Best Neo-Traditional at The Big London Tattoo Show in 2024.
Rocky Mountain Tattoo · Downtown Kelowna
Alex Roze is an award-winning tattoo artist at Rocky Mountain Tattoo in Kelowna, BC. With 16 years in tattooing, Alex works across Neo-Traditional, Cyberpunk Anime, Black & Grey realism, Traditional, and Micro Realism. Appointments take place at 532 Bernard Ave in downtown Kelowna.
START AN ENQUIRY →
Choose the work first
The right starting point is the portfolio, not a list of promises. Each style page contains finished tattoos, a plain-language description of the approach, and a direct route to the booking form. Alex works in several traditions, but the visual evidence is separated so you can decide whether the work fits your idea.
Bold traditional outlines with a wider palette, painterly depth, and expanded subjects such as animals, flowers, and mythical figures. Alex won Best Neo-Traditional at The Big London Tattoo Show in 2024.
Anime and manga drawing fused with cyberpunk, glitch, Y2K, and Itasha influences. This is Alex’s signature work as @jpeg_tattooer, with red and acid-green colour appearing throughout the portfolio.
Black ink and grey values used to build light, shadow, texture, portrait detail, horror imagery, and micro-realism. A black and grey panther with cherry blossoms won Best of the Day at the Okanagan Tattoo Show in 2026.
Clear silhouettes, bold outlines, limited colour, and designs compressed into readable shapes. Traditional tattooing was Alex’s first love and remains the structural foundation beneath much of his work.
Fit before rankings
There is no single best tattoo artist in Kelowna for every project. Compare artists by whether their finished portfolio matches the style you want, whether their current studio and published rates are clear, whether their process and policies answer your concerns, and whether the enquiry route fits your project. Alex Roze may be a fit for neo-traditional, cyberpunk anime, black and grey realism, traditional, or micro realism work at Rocky Mountain Tattoo in downtown Kelowna.
Look for completed tattoos in the style you actually want, not a generic promise that an artist can do everything. Browse Alex Roze’s categorized tattoo portfolio and open the relevant style collection before deciding whether the work fits.
Confirm who the artist is, where they currently work, and whether the biography connects to the portfolio. Alex’s About page documents his Riga–London–Kelowna path, awards, current studio, and the same artist identities used across the site.
A useful site should explain what happens next and separate artist information from studio rules. Read Alex Roze’s tattoo process and the source-linked Rocky Mountain Tattoo policies before sending an enquiry. First-time clients can use the first tattoo guide for Kelowna as a single start-to-healing route.
Fit still depends on the actual idea, placement, size, reference material, and timing. The booking form accepts a rough idea and includes a “Not sure yet — recommend one” style option rather than requiring a finished brief.
Riga → London → Kelowna
Alex began tattooing after working as a graphic designer. He spent eight years at Hammersmith Tattoo in London from 2011 to 2019, working across styles and learning how a busy studio operates. Princelet Tattoo's current studio history says it was established in Shoreditch in 2022 by Alex. Rocky Mountain Tattoo invited him to Kelowna in late 2024, and he has worked here since May 2025. Hammersmith separately publishes occasional London guest spots; dates and availability must be confirmed there.
Awards are useful evidence, but they are not a replacement for seeing the actual work. The 2024 London-winning neo-traditional piece and the 2026 Okanagan-winning black and grey piece are shown on the about page. The complete categorized portfolio is available under tattoos.
Best Neo-Traditional — The Big London Tattoo Show 2024 · Best of the Day — Okanagan Tattoo Show 2026
One intake form
Alex’s published rates are shown openly so you can decide whether the project is realistic before starting an enquiry. The final estimate depends on the tattoo rather than a generic page: the idea, placement, approximate size, level of detail, and whether the work requires more than one session all belong in the conversation.
Use the booking form to send your name, email, idea, preferred style, placement, approximate size, budget, and dates. Only your name, email, and idea are required. The booking page explains what information helps and what happens after the enquiry. The full path from the first message through the appointment is documented on the process page. Travelling clients can use the separate West Kelowna, Lake Country, Vernon, or Penticton service-area guide to confirm the downtown Kelowna location and route-specific sources.
START AN ENQUIRY →Direct answers
Alex works at Rocky Mountain Tattoo, 532 Bernard Ave, Kelowna, BC V1Y 6P1. Open the studio location in Google Maps.
The portfolio is divided into Neo-Traditional, Cyberpunk Anime, Black & Grey, and Traditional pages. Each page shows work from that specific category instead of mixing every style into one gallery.
The published rates are $280 CAD per hour and $2,000 CAD for a full day. Send the idea, placement, and approximate size through the booking form to begin a project-specific estimate.
Review the style pages, then send one booking enquiry. If you are unsure which style fits, the form includes “Not sure yet — recommend one” rather than forcing you to choose.